Writing for the internet is very different than writing for print. You need someone who knows how to write for a web audience.
Great web design needs great copywriting to get the most out of it. Internet copywriting is the art of using a few words to say exactly what you want. To offer value to both the robot and human visitors. Good web copywriting turns visitors into customers.
Onsite SEO copywriting is all about optimising the text on the page to make the biggest impact. That impact needs to satisfy search engine and visitors alike. I ensure proper keyword placement, density and relevance to make searches love you.
Offsite SEO copywriting involves creating content that links back to your site and placing it around the internet. Anything from blog posts, forum entries, articles, news, press releases and whatever else I can use to get backlinks to your site.
Articles are an excellent way of creating credibility for your business. By producing good quality, informative articles you can create a reputation for yourself and your company. Offering expert advice is the best way of getting yourself known on the web.
Landing pages are used for many things, including destinations for email marketing, funnel pages for products, single sales pages, one page resumes and more. They are also a great way to target single keywords and phrases without diluting your main pages.
Blogs are the single most effective method of internet marketing. Search engines love content, especially when it's frequently updated and relevant. Blogs feed that hunger, engages your audience and allows you to offer many value-add services to your customers.
Websites can benefit from one or all of my web copywriting services. Just improving the site copy alone will help covert visitors and improve your online image. If you have a business it can be an extension of your brand, engaging visitors, communicating with your voice and being a portal into your world.
If you accompany web copywriting with SEO, the website copy also works to improve your position on the search engine results page (SERPS). Onsite SEO can make an immediate and profound impact on search engine positions by correctly targeting keywords and improving relevance across the site. One of Google's main criteria is relevance. According to data released by the company, they accord more importance to the relevance of keywords to the page content than the number of times that keyword appears. Therefore the choice of keyword within the context of the copy is more important than repeating it multiple times.
Offsite SEO complements these efforts by providing links back to the website from across the internet. One of the criteria for a higher position in SERPS is backlinking. The more backlinks you have, the more important your site must be, therefore worthy of placing higher in the search results. To add to the mix, backlinks are also judged by relevance, so targeted backlinking is necessary in order to maximise the effect. You have to choose your link partners carefully in order to make them work for you.
Essentially all this work comes down to one thing. The higher you appear in the search results, the more visitors you will get. The better the website copy, the more of these visitors you convert into customers.
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